Do you know what the Disney point is?
The Magic is in the Details: What Disney Can Teach Us About Brand Experience
At Disneyland, no cast member ever points with one finger. Walt Disney believed it looked rude, so they always gesture with two fingers or an open hand.
It is a small thing but part of something much bigger.
Disneyland is not just a theme park. It is a performance. Every employee is a cast member. Every uniform is a costume. Every moment is a scene.
Therefore, people do not just work there. They step into a role and when they see their work as a role, they show up differently.
But this only works because Disney makes it easy:
- They paint distractions in “go away green” so guests never notice them.
- They pump the scent of fresh cookies into the air to make Main Street feel warmer.
- They never allow two Mickeys in the park at the same time.
Nothing should break the illusion.
Therefore, Disneyland is not just visited. It is experienced. It is remembered. It is talked about.
Your business could do the same. Not by copying Disneyland but by creating a lens. When your team understands the bigger picture and their role in the story, you do not need to enforce standards. They just know.
And when that happens, it feels like magic.
But really, it is just great design.